SOU

JP / EN

SOU

PHILOSOPHY

Company Philosophy

BRAND STATMENT

The world is becoming increasingly
full of duplicates.
People and objects are deprived of identity,
and uniqueness is quickly frowned upon.

But we believe originality
should always be cherished.
SOU hopes to create identities
that are one and only,
which is a standard we hold for ourselves,
and the value we want to provide to all
those we meet along the way.

It’s not always easy
discovering our unique purpose in life,
but we believe the key is finding
our true passion,
which makes even hard work
an exciting endeavor.

We want to provide new, unexpected insights,
and make people exclaim
“SOUkitaka (Didn’t see that coming)!”
We want to change actions
and expand people’s worlds,
refining unique identities.
This is the cycle through which we want our business to grow.

We strive for a world in which everyone
can give their heart
and soul to their passions,
achieving their best selves.
We only live once. Do as you like.

VISION

The future we want to create

Do as you like.

MISSION

What we hope to achieve

Create “SOUkitaka!”

Didn’t see that coming

VALUE

What we want to provide to the world

To each their own desire.

We truly care about every customer and employee,
and strive to create unique services
that value the spirit of the objects we meet along the way.