SOU

JP / EN

SOU

Sales Business

B to C sales business
that creates new meeting
opportunities for our customers

We want to make the reuse products more familiar to the people, and expand shopping options to our customers. With this idea, we have launched the B to C sales as our new business in 2016. Our idea is to bring about enjoying experience and meeting opportunities by selling high quality goods and rare items to our customers.

ALLU

ALLU is a specialty store based on the concept of “Fashion x Rarity” offering hard-to-find vintage luxury items collected from all around the world.

usus

A curated online fashion shop offering everything from luxury brands to street fashion.

ZIPANG

A YAFUOKU! STORE offering Japanese-quality reuse luxury brand items. Winner of the 2017 YAFUOKU! BEST STORE AWARDS (High Growth Category).

A lineup beyond genre
and brand

We have a lineup of various brands and genres ranging from watches, high class jewelry to brand bags and apparel, which provides various shopping experience in one store. It is also our commitment that we check, repair, and perform maintenance works thoroughly about all items in order to provide high quality products.

From trend to vintage

We analyze large volume of product data that is developed from our purchase business in order to find the popular items of a certain time. It helps to decide what items to be displayed at our stores. From the trendy branded goods to vintage collection, we have a large number of lineups. Since the price of reuse products is reasonable, large number our customers can rejoice the shopping experience.

A Seamless, Smart Shopping Experience, Integrating Online and Offline

We built our own e-commerce platform, offering a seamless, smart shopping experience that integrates online and offline. Browse and buy highly unique and attractive products, regardless of time or location. Even first-time online reuse apparel shoppers can shop with confidence. For example, usus accepts returns at no cost and items can be viewed before final purchase at ALLU stores.

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